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Tag: Strategist

PizzaRev

PizzaRev is a California-based fast-casual pizza restaurant. Basically Chipotle for pizza. After their initial store proved to be a great success, PizzaRev prepared for expansion with a new website, and a new brand identity provided by Vance Wright Adams. People loved sharing their pizza creations on Instagram, so we turned that into a feature of the website.

Jennmar Tradeshow Booth Games

One of the more memorable projects in my career was building two trade show attractions for mining safety company, Jennmar. Jennmar needed unique ideas to bring people into their booth, and our solution was to build a custom Dig Dug arcade game branded with JennMar logos and slogans along with a slots machine kiosk with custom icons on the spinners. The slots game had a USB button that when pressed, would trigger a jackpot for a valued client. It was a project that got me out of the office and assembling arcade cabinets in a warehouse.

Penn Hills Community Development Corp.

I spent two years with the Penn Hills Community Development Corporation between 2012 and 2013. During that time I created a new logo and brand for the organization, a new website, and many print materials. As chair of the communications committee, I published a bi-weekly email newsletter and performed outreach via social media. I even spent some time as a board member.

UltraSkate Synthetic Ice

As a hockey player, I was pretty excited about this project. Synthetic ice could allow ice hockey players to skate in more rinks, any time of year, indoor or outdoor. I designed a site that reflected the colors and textures of a hockey rink, with bold calls-to-action for pricing and contact cues. And I did get to skate on it several times at demos for my client, which was a lot of fun.

Vermont Highland Cattle Company

Vermont Highland Cattle was one of my first clients at Vance Wright Adams. It got off to a rocky start as I misspelled the client’s last name numerous times in a press release due to an aggressive spell checker in my IDE. We made it through that though and over the next few years kept improving on the site, primarily their custom shopping cart system built in the PHP framework, CodeIgniter.

RA Snoznik Custom Homes

Contracted with RA Snoznik custom home builders in 2011 to design and develop a new website. The website was colorful and featured an interesting, uncommon layout. However, it was built and launched just before responsive website design debuted, and the website had to be rebuilt within a couple years to display properly on mobile devices.