UltraSkate Synthetic Ice
As a hockey player, I was pretty excited about this project. Synthetic ice could allow ice hockey players to skate in more rinks, any time of year, indoor or outdoor. I designed a site that reflected the colors and textures of a hockey rink, with bold calls-to-action for pricing and contact cues. And I did get to skate on it several times at demos for my client, which was a lot of fun.