Month: August 2017

UPMC Thyroseq

UPMC had developed a new Thyroid Cancer test that was more accurate than others and was in need of a website to help doctors and patients understand what the test is, how it works, and when it is necessary. As a joint venture between UPMC and CBL Path, we were required to design hybrid branding. The site also allows doctors and patients to ask questions which are then routed to appropriate personnel.