ImaginePittsburgh.com is a project of the Allegheny Conference on Community Development. The goal of the website is to attract mid-career talent from other cities to fill the growing job market in the Pittsburgh 11-county region. The site allows users to explore Pittsburgh in live, work, play and learn categories, and search a database of over 20,000 jobs.
The Pennsylvania Brain & Spine Institute was the first project I worked on for Highmark / Allegheny Health Network. The client had recently onboarded two of the top brain and spine surgeons in the country and needed a new brand and website to promote them. In addition, we created a library filled with knowledge on brain and spine disorders and treatments, providing a great source for SEO.
WalkPittsburgh.org is a project of the Pittsburgh Downtown Partnership, Oakland Transportation Management Association and the Airport Corridor Transportation Association. The goal of the project is to promote walking as an alternative commuting method in Pittsburgh. In addition to the website, I designed a pedometer mobile app that will allow people to track steps and report walking metrics back to the website.
PizzaRev is a California-based fast-casual pizza restaurant. Basically Chipotle for pizza. After their initial store proved to be a great success, PizzaRev prepared for expansion with a new website, and a new brand identity provided by Vance Wright Adams. People loved sharing their pizza creations on Instagram, so we turned that into a feature of the website.
The Directory of Design and Marketing was an application I built with a friend as an attempt to make some fast cash selling SEO to marketing agencies. This project taught us a valuable lesson, just because you build it, doesn’t mean anyone will come. In other words, customer acquisition was much more difficult than anticipated!
Scioto Downs was the first responsive website I created. Launched in early 2012, we were way ahead of the curve in the web design industry! This project ran far over budget, but it was for a casino – a simple tweak of a slot machine would pay for any overage!
Caveman Fuel was a company that sold paleo diet approved products such as beef jerky and coffee creamer. I think the plan was to expand the brand into a wide range of products, but despite a killer logo and brand designed by Gino at VWA, it never really sold a lot of product. It was a very high-end product and pretty pricy for beef jerky.
They say the hardest website to build is your own. And that was absolutely the case for Vance Wright Adams. After numerous design concepts, and even a possible rebranding of the company – we, in the end, produced a professional website indicative of the work we created at VWA. Even if it wasn’t blue.
As a hockey player, I was pretty excited about this project. Synthetic ice could allow ice hockey players to skate in more rinks, any time of year, indoor or outdoor. I designed a site that reflected the colors and textures of a hockey rink, with bold calls-to-action for pricing and contact cues. And I did get to skate on it several times at demos for my client, which was a lot of fun.
Innovative Autoworks is a creative company that does incredible custom fabrication work on cars, trucks and other motorized vehicles. I can’t even pretend to know what I’m writing here because I’m a total nerd, and in no way a gear head. But the stuff they do is shiny and cool.